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Extreme Networks doubles investment International Security Journal

Extreme Networks has announced the development of its operations and investments in the Middle East. Following a recent appointment of Maan Al-Shakarchi as Regional Director for Middle East, Turkey and Africa (META), Extreme has expanded into new regional headquarters in Dubai and it is set to develop its sales, channel and marketing teams in the region.

The company is also placing focus on strengthening relationships with its regional distributors and interesting new channel partners. As a channel-centric organisation, Extreme is dedicated to providing both VAR and MSP customers in the META region with cloud-based, end-to-end networking solutions that meet their needs-and the ones from their clients. Fundamentally, Extreme's partnerships are centred around a shared vision of leveraging its joint solutions to enable positive change for its customers and communities.

This strategy will enable Extreme to build around the momentum it's established across META. The company already has an impressive roster of clients in the area, that are part of 50 plus,000 customers globally who depend on Extreme Networks' cloud-driven networking solutions. This includes leading names in banking, hospitality, retail, government, healthcare and manufacturing.

Extreme's extensive portfolio of edge, campus and data centre technologies are deployed by organisations of any size, operating across all sectors. Solutions include physical wired and wireless network infrastructure, for example advanced routers and switches and state-of-the-art Wi-Fi access points, in addition to powerful analytics, network management, control and visibility software. ExtremeCloud IQ, the industry’s first end-to-end cloud management application, helps organisations automate their network, in the IoT edge-to-the data centre, while solutions like Extreme Fabric Connect, Extreme Management Center, ExtremeControl and Extreme Defender for IoT provide organisations with full visibility of all network operations and also the means to try to avoid cyber threats with hyper-segmentation and access control.

Most recently, Extreme announced a new cloud-enabled retail solution, Extreme Retail Select, curated cloud technology packages made to take away the cost and complexity associated with selecting, buying, building, deploying and managing network services at retail locations. The turn-key network solutions give retail chains and franchises the ability to easily and quickly automate set-up and management of network connectivity from one to thousands of sites, maximise operational efficiencies and deliver consistent services and experiences at scale. Customers can also leverage a distinctive interface that gives consumer data, such as dwell times, loyalty information and flow that supports marketing and purchasers initiatives to drive better business outcomes. The organization also recently announced new capabilities because of its Extreme Fabric Automation software to augment enterprise IT teams and reduce human error. The answer now automatically manages the validation, testing and operation of data centre fabric networks while, at the same time, providing critically important network reliability and resiliency.

In 2020, organisations in the META region and round the world will have to adopt numerous technology to enhance efficiencies and remain competitive. There's two particular trends that will see transformational changes. The first may be the practical deployment of IoT devices everywhere, from smart homes and connected wearables to smart cities and connected healthcare. Second, as cloud adoption is booming across industries, 2020 will see a new trend in cloud computing led by the distributed cloud, representing a substantial shift in the centralised type of most public cloud services. Using its range of cutting-edge networking solutions, Extreme Networks is perfectly placed to aid enterprises that want to consider these technologies – in 2020 and beyond.